SoCal Strategies is a nonpartisan polling and electoral modeling firm built around one job: getting the number right on election night. In our first national cycle, we tied for 3rd in the country on the popular vote and rated A- for accuracy overall.
Ranked by final national popular-vote poll error against the certified result. Shorter means closer.
Based on final pre-election polls (within 14 days of Election Day) and the certified national popular-vote margin. SoCal Strategies tied for 3rd nationally in our very first presidential cycle.
SoCal Strategies started with a plain idea. Polling is broken, public trust is at an all-time low, and the industry is filled with companies who care more about delivering favorable results to their client or party than accuracy. We built a firm that publishes methodology alongside every number, takes on races other pollsters skip, and lets the final result be the only judge that matters.
We're not chasing a headline or a client's preferred outcome. Every survey we field, whether it's sponsored by a media partner or run independently, uses the same weighting pipeline and the same standard for what counts as a likely voter. That consistency is the whole product.
We're building this firm race by race, ahead of a 2026 cycle where accurate, transparent public polling is going to matter more than usual.
No campaign or party retainers. Our incentive is the same for every race: get the number right.
Sample source, weighting, and likely-voter models are published, not held back as trade secrets.
We report our misses as plainly as our calls. The final vote count is the only scorecard we recognize.